Job Title: Vice President of Marketing

Location: Philadelphia

Department: Marketing

Reports To: Chief Executive Officer (CEO)

Employment Type: Full-time

Company Overview:

Impilo Health is at the forefront of transforming healthcare through innovative, technology-driven solutions to deliver more care remotely. Our mission is to empower individuals to live healthier lives by providing accessible, personalized, and comprehensive health services. We are looking for a visionary leader to join our team and drive our marketing efforts to the next level.

Position Overview:

The Vice President of Marketing will be a key member of the executive team, responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, product adoption, and revenue growth. This role requires a strategic thinker with a proven track record in product marketing, brand management, and digital marketing within the healthcare or technology sectors.

Key Responsibilities:

1. Strategy and Leadership:

• Develop and implement a cohesive marketing strategy aligned with Impilo Health’s business objectives.
• Lead, mentor, and grow a high-performing marketing team.
• Collaborate with executive leadership to shape the company’s strategic direction.

1. Product Marketing:

• Drive go-to-market strategies for new product launches, ensuring successful adoption and market penetration.
• Develop compelling product positioning and messaging that resonates with target audiences.
• Conduct market research to understand customer needs, market trends, and competitive landscape.

1. Brand Management:

• Build and maintain a strong, consistent brand identity across all marketing channels.
• Oversee the creation of marketing materials, including website content, social media, email campaigns, and more.
• Ensure all communications and marketing activities align with the brand’s voice and values.

1. Digital Marketing:

• Develop and execute data-driven digital marketing campaigns to drive user acquisition, engagement, and retention.
• Optimize marketing spend across various channels to achieve maximum ROI.
• Utilize analytics to measure performance, identify insights, and refine strategies.

1. Partnerships and Collaborations:

• Identify and establish strategic partnerships to expand market reach and enhance product offerings.
• Collaborate with internal teams, including sales, product development, and customer support, to ensure alignment and synergy.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 10+ years of experience in marketing, with a focus on product marketing and brand management.
• Proven track record of leading successful marketing campaigns in the healthcare or technology sector.
• Strong leadership and team management skills.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to leverage data for decision-making.
• Experience with digital marketing tools and platforms.