VP of Marketing
Impilo
This job is no longer accepting applications
See open jobs at Impilo.See open jobs similar to "VP of Marketing" One Way Ventures.Job Title: Vice President of Marketing
Location: Philadelphia
Department: Marketing
Reports To: Chief Executive Officer (CEO)
Employment Type: Full-time
Company Overview:
Impilo Health is at the forefront of transforming healthcare through innovative, technology-driven solutions to deliver more care remotely. Our mission is to empower individuals to live healthier lives by providing accessible, personalized, and comprehensive health services. We are looking for a visionary leader to join our team and drive our marketing efforts to the next level.
Position Overview:
The Vice President of Marketing will be a key member of the executive team, responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, product adoption, and revenue growth. This role requires a strategic thinker with a proven track record in product marketing, brand management, and digital marketing within the healthcare or technology sectors.
Key Responsibilities:
- Strategy and Leadership:
- Develop and implement a cohesive marketing strategy aligned with Impilo Health’s business objectives.
- Lead, mentor, and grow a high-performing marketing team.
- Collaborate with executive leadership to shape the company’s strategic direction.
- Product Marketing:
- Drive go-to-market strategies for new product launches, ensuring successful adoption and market penetration.
- Develop compelling product positioning and messaging that resonates with target audiences.
- Conduct market research to understand customer needs, market trends, and competitive landscape.
- Brand Management:
- Build and maintain a strong, consistent brand identity across all marketing channels.
- Oversee the creation of marketing materials, including website content, social media, email campaigns, and more.
- Ensure all communications and marketing activities align with the brand’s voice and values.
- Digital Marketing:
- Develop and execute data-driven digital marketing campaigns to drive user acquisition, engagement, and retention.
- Optimize marketing spend across various channels to achieve maximum ROI.
- Utilize analytics to measure performance, identify insights, and refine strategies.
- Partnerships and Collaborations:
- Identify and establish strategic partnerships to expand market reach and enhance product offerings.
- Collaborate with internal teams, including sales, product development, and customer support, to ensure alignment and synergy.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
- 10+ years of experience in marketing, with a focus on product marketing and brand management.
- Proven track record of leading successful marketing campaigns in the healthcare or technology sector.
- Strong leadership and team management skills.
- Excellent communication, presentation, and interpersonal skills.
- Analytical mindset with the ability to leverage data for decision-making.
- Experience with digital marketing tools and platforms.
This job is no longer accepting applications
See open jobs at Impilo.See open jobs similar to "VP of Marketing" One Way Ventures.