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Marketing & Demand Generation Lead

Impilo

Impilo

Marketing & Communications, Sales & Business Development
Philadelphia, PA, USA
Posted 6+ months ago

This role would be our first marketing and demand generation hire. The would be help build our brand and help our B2B customers know who we are!

Responsibilities

  • Creating the "Impilo" brand
  • Marketing Website/Blog Design and Management: Maintain and update our website to be user friendly and act as source of truth for our customers and potential customers
  • Shopify Website Design and Management: Improve our Shopify Store's design and increase conversion
  • Google Ads Management: Enhance our paid marketing and iterate on the copy and ads
  • SEO Management: Set up and manage SEO for our website and Shopify store
  • Physical Product Design: Help design our unboxing experience end to end
  • App Design and Management: Provide customer driven designs and wireframes and work with engineering on implementation

Qualifications

  • Excellent Communication Skills
  • SEO & Content Marketing
  • Google Ads
  • Design Software Experience (Figma, Xd, Adobe, etc)
  • Project Management Experience
  • Client Communications
  • Willingness to learn and pick up new skills

About Impilo:

Impilo provides logistic and data solutions for healthcare companies and providers to scale their remote patient monitoring programs. Through our platform companies can ship smart at-home medical devices to patients and manage patient data with live medical readings. Our logistics services include device procurement, warehousing, customizable direct-to-patient shipping, and device refurbishment.

Impilo office & warehouse are based in Olde Kensington, Philadelphia.