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Marketing & Demand Generation Lead

Impilo

Impilo

Marketing & Communications, Sales & Business Development
Philadelphia, PA, USA
Posted on Wednesday, September 6, 2023

This role would be our first marketing and demand generation hire. The would be help build our brand and help our B2B customers know who we are!

Responsibilities

  • Creating the "Impilo" brand
  • Marketing Website/Blog Design and Management: Maintain and update our website to be user friendly and act as source of truth for our customers and potential customers
  • Shopify Website Design and Management: Improve our Shopify Store's design and increase conversion
  • Google Ads Management: Enhance our paid marketing and iterate on the copy and ads
  • SEO Management: Set up and manage SEO for our website and Shopify store
  • Physical Product Design: Help design our unboxing experience end to end
  • App Design and Management: Provide customer driven designs and wireframes and work with engineering on implementation

Qualifications

  • Excellent Communication Skills
  • SEO & Content Marketing
  • Google Ads
  • Design Software Experience (Figma, Xd, Adobe, etc)
  • Project Management Experience
  • Client Communications
  • Willingness to learn and pick up new skills

About Impilo:

Impilo provides logistic and data solutions for healthcare companies and providers to scale their remote patient monitoring programs. Through our platform companies can ship smart at-home medical devices to patients and manage patient data with live medical readings. Our logistics services include device procurement, warehousing, customizable direct-to-patient shipping, and device refurbishment.

Impilo office & warehouse are based in Olde Kensington, Philadelphia.