The Social Media Marketer is responsible for creating and executing a comprehensive content marketing strategy that aligns with the Qashio's overall marketing objectives and supports the Commercial team in generating leads and acquiring customers. This includes developing and managing a content calendar that features a variety of formats, conducting research to identify relevant industry trends and topics, collaborating with relevant teams to create visually engaging content, analyzing data and metrics to measure the effectiveness of the content marketing efforts and continuously seeking new ways to improve the strategy and stay ahead of industry trends.

Responsibilities

• Developing and executing a comprehensive content marketing strategy that aligns with the Qashio’s overall marketing objectives and supports the Commercial team in lead generation and customer acquisition.
• Creating and managing a content calendar that features a variety of formats such as blogs, social media posts, email campaigns, etc.
• Conducting research and identifying industry trends and topics relevant to the target audience.
• Collaborating with relevant teams to create visually engaging, high-performing content using tools such as Canva, Photoshop, Powerpoint, Lightroom, etc.
• Continuously seeking new ways to improve and stay ahead of industry trends by staying informed about the latest practices and technologies in the field of content marketing.

Requirements

• 2 years of experience in social media.
• Fluency in Arabic and English.
• Strong design and media creation skills including but not limited to proficiency in Powerpoint, Canva, Photoshop, Lightroom, and other web-based content design platforms.
• Proficiency in social media platforms: Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, and emerging channels.
• A creative and innovative flair for creating memorable material for various promotional purposes.
• Confident being on camera.