The Marketing Manager plays a pivotal role in driving the market success of our products by crafting and executing compelling go-to-market strategies. We’re on the lookout for a creative, strategic leader who can seamlessly integrate brand, content, performance and sales enablement. You will work closely with the Head of Marketing and the Product team to translate product features into impactful marketing communication, focusing on customer needs and target audiences . You will drive Product adoption and brand elevation through integrated marketing initiatives, scaling content, demand generation and high-impact campaigns, crafting data-driven narratives that resonate within the fintech and B2B SaaS space. Flexibility and the ability to thrive in a fast-paced startup environment are essential for this role.

Responsibilities

• Develop, conceptualise and execute comprehensive multi-channel go-to-market strategies and marketing campaigns for new and existing products, aligning with overall marketing and business objectives at Qashio.
• Craft compelling product positioning and messaging that resonates with target audiences, highlighting key benefits and differentiators.
• Create and manage product marketing content, including website copy, blog posts, case studies, and sales collateral.
• Collaborate with the Marketing team to develop engaging content that drives product awareness and lead generation for our Sales team.
• Work closely with the Sales team to provide sales enablement materials and training, ensuring they are equipped to effectively communicate Qashio’s product value.
• Plan and execute product launches, webinars, exhibitions and other marketing events to drive product adoption and customer engagement.
• Analyse marketing campaign performance and provide insights to optimize strategies and improve ROI.
• Monitor and report on key product marketing metrics, including product adoption, customer feedback, and market share.
• Gather and analyze customer feedback to inform product development and marketing strategies.
• Actively participate in cross-functional team meetings, contributing to strategic planning and execution.
• Conduct customer and market analyses to understand the competitive landscape, establish product differentiators and develop strategic product positioning and messaging that differentiates Qashio in the fintech Saas landscape.
• Collaborate closely with the marketing team to enhance visual storytelling and ensure consistent, high-quality brand aesthetics across all marketing channels.
• Lead the development and execution of the growth marketing playbook, ensuring best practices are implemented and refined.

Qualifications

• 5+ years experience in a marketing role; with experience in B2B advertising.
• A bachelor’s or postgraduate degree in marketing, communications, business, or a related field.
• Experience managing and scaling b2b lead funnels.
• Familiarity with Inbound/Outbound Marketing tools such as Hubspot/Pipedrive/Outreach.
• Ability to contribute to the development of creatives and branding with design teams.
• Hands-on experience with LinkedIn, Google, and Meta Advertising platforms.
• Digital Ads: Linkedin/Google/Meta Advertising.
• Familiarity with marketing analytics tools like Semrush and data visualization tools like Looker/GSheets.
• Proficient in creating presentations and storyboards based on project briefs.
• Highly motivated and results-oriented with a track record of supporting marketing goals.
• Proficiency in reading and writing in Arabic is a plus.