Role Overview

As a Senior UX Designer at Qashio, you'll be a key player in shaping the user experience of our fintech products. You will contribute to high-level strategic decisions with the Product team, prioritize features based on user needs, and design aesthetic, simple, and intuitive experiences. This role requires a strong collaboration with Tech and Commercial teams, incorporating internal and external feedback to deliver impactful solutions. While this role involves UI design, the primary focus is on UX.

Responsibilities

• Conduct user research to understand the needs, behaviors, and motivations of users through usability testing, interviews, surveys, and observational studies.
• Develop user personas by identifying key behavioral attributes and psychographic traits that our users possess.
• Establish and refine Information Architecture to ensure customers can easily navigate across mobile and desktop experiences.
• Create wireframes to illustrate the structure of screens and pages, clarifying layout and content hierarchy.
• Develop clickable prototypes to gather user feedback and pinpoint areas for improvement.
• Conduct design thinking and user-focused workshops to rapidly brainstorm, iterate, and validate new features.
• Craft and design interactive elements (IXD) to enhance how users feel and engage with the product.
• Perform benchmarking and competitor analysis to stay informed on best practices and emerging trends.
• Collaborate with product designers to create visual elements such as layouts, colors, fonts, typography, and imagery in alignment with brand standards.
• Work with product managers to help prioritize features based on customer needs and business impact.
• Maintain strong knowledge of design systems, guidelines, and UX principles, including Material UI and Human Interface Guidelines.
• Create high-performing user interfaces that deliver intuitive, efficient, and visually appealing experiences for both platform and application.
• Develop design concepts, low-fidelity wireframes, and high-fidelity prototypes for products and websites.
• Document and maintain user journeys, process flows and sitemaps to ensure a cohesive end-to-end customer experience.
• Contribute to clear and concise UX copy that effectively guides users and enhances overall usability.
• Ensure designs adhere to accessibility standards and guidelines to create inclusive experiences for all users.
• Analyze user data and A/B testing results to inform design decisions and measure the impact of product changes.
• Define and advocate for the UX vision, aligning it with overarching business objectives in collaboration with senior leadership.
• Set design objectives and success metrics, establishing and tracking UX KPIs (e.g., task completion rates, user satisfaction).
• Mentor and coach junior designers by providing guidance and feedback.
• Promote a user-centric culture across teams, influencing product roadmaps and development priorities.
• Partner closely with Engineering to ensure feasibility, maintain quality, and iterate on design constraints.
• Manage and engage with stakeholders by communicating design decisions, trade-offs, and outcomes to secure buy-in.
• Plan and run end-to-end design sprints, leading workshops to ideate, prototype, and validate solutions with cross-functional teams.
• Maintain and evolve the design system to ensure consistency, scalability, and efficiency across products.
• Oversee design QA by developing processes to verify visual consistency, accessibility compliance, and responsiveness before go-live.
• Enforce brand and style guidelines to keep all design deliverables consistent with Qashio’s identity and tone.
• Synthesize research findings to identify trends and insights that shape product strategy and direction.
• Champion continuous discovery by implementing feedback loops and user research methods to track evolving user needs.
• Influence organizational change by identifying opportunities to improve workflows, communication, and processes with a user-centric mindset.
• Lead by example by representing the user's perspective in product discussions and decisions, ensuring high-quality UX standards.

Qualifications

• 5+ years of experience as a Product Designer or UX Designer.
• Prior experience working with a Fintech company is a plus.
• Experience working with a B2B company, preferably in the SaaS sector.
• Strong user experience, user interface and visual design skills.
• Passion for interaction design and ability to prototype interactive experiences.
• Ability to think at a high level about product strategy.
• Experience in leadership and being a mentor to the rest of the team.
• Strong analytical mindset and ability to argue design biases.
• Mastery of Figma and good knowledge of prototyping and user testing tools.
• Portfolio of previous designs that demonstrate good visual/graphic design skills, including typography, color, layouts, grids, research methodology, etc.
• Proficiency in reading and writing in Arabic is a plus.