About Qashio

Qashio is a fast growing fintech company with a comprehensive spend management platform for businesses to manage expenses and payments with software-enabled corporate cards and all-inclusive accounts payable automation. We are currently present in UAE and KSA, and are expanding our teams across departments and markets.

About the Role

The Marketing Manager leads all B2B performance marketing and content marketing activities for the company including brand building, online advertising campaign planning data analysis, content marketing & outbound email marketing to ensure that Qashio becomes the go-to solution for businesses and industries who will benefit from our platform/product.

You will focus on:

• Lead the development of Qashio’s branding and corporate identity initiatives
• Developing and implementing digital marketing plans across Linkedin, Google, Facebook/Instagram
• Monitoring and optimizing digital advertisements and developing creatives with our designer
• Contributing to the creation of concepts and strategies to establish and grow Qashio’s market share
• Design, implement, manage and track digital marketing strategies and campaigns
• Plan and monitor disbursement of marketing budgets and ROI, lead quality across campaigns, and SQL/MQl targetes
• Collaborating with sales and customer success teams on customer acquisition and retention initiatives
• Conducting email marketing with customers using tools like Mailchimp
• Monitoring marketing and seo performance using tools like Semrush
• Working with email marketing tools to inform clients about new feature releases

Requirements

• 5+ years experience in a marketing role; experience with B2B advertising is important
• Experience managing and scaling b2b lead funnel
• Inbound/Outbound Marketing using tools like Hubspot/Pipedrive/Outplay/Outbound
• Ability to lead and develop creatives and branding images with our designer
• Content Marketing: Mailchimp, Wordpress, SEO, Linkedin
• Digital Ads: Linkedin/Google/Fb Advertising
• Other Tools: Semrush, Looker, GSheets, Canva, Figma
• Expertise in putting together presentations and storyboards based on a project brief
• Highly motivated with a proven track record of achieving targets
• A bachelor’s or postgraduate degree in marketing, strategic communications, business or related field
• Proficiency in reading and writing in Arabic a plus