Amazon Advertising Manager
Lovepop
Marketing & Communications
Da Nang, Hải Châu, Da Nang, Vietnam
Posted on Nov 5, 2024
About Lovepop
Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue. Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments. Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.
About the role
As an Amazon Advertising Manager, you will work autonomously in a fast-paced environment, supported by a collaborative team. Your primary focus will be to develop and maintain effective paid search and DSP campaigns for Lovepop on Amazon, optimizing them through ongoing testing, keyword analysis, and strategic bidding. This role is ideal for an individual with a strong analytical mindset and a proactive drive to succeed.
Accountabilities
- Manage and optimize Amazon advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display ads).
- Develop strategies to drive traffic, increase sales, and maximize ROI.- Conduct keyword research and develop targeting strategies.
- Analyze campaign data, providing insights and recommendations.
- Adjust bids, budgets, and targeting settings to meet performance goals.
- Collaborate with content, creative, and partner management teams for effective campaign integration.
- Keep up-to-date with Amazon advertising trends and leverage new features.
- Manage PPC campaigns, keyword lists, bidding strategies, and assess campaign performance.
Minimum Qualifications
- Bachelor's degree in marketing, advertising, or related field; significant experience in e-commerce/Amazon/Google digital marketing is acceptable.
- 2+ years of in-platform Amazon Ads management experience.
- Proficiency with bid management tools (e.g., SA360, Skai, xMars, Pacvue, Perpetua).
Preferred Qualifications
- Experience with Amazon Advertising Console and related tools.
- Strong analytical skills and data-driven decision-making capabilities.
- Deep understanding of Amazon advertising best practices.
- Experience with e-commerce platforms like Amazon Seller Central, Vendor Central, eBay, or Walmart.
- Detail-oriented and able to handle multiple projects simultaneously.
Lovepop Values
Engineering: Curiosity to discover how the world works
Hunger: Desire to take on more than is expected
Magic: Delivering unexpected experiences
Connection: Building relationships with each other