Site Merchandising Manager
Lovepop
Sales & Business Development
Remote
Posted on Jul 26, 2024
About Lovepop
Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue. Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments. Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.
About the Role
As the Site Merchandising Manager, your mission is to own strategy and drive day-to-day operations for the Lovepop.com website to ensure our customers can easily discover and shop our products. The ideal candidate knows how to balance art and science of site merchandising, and is extremely comfortable with harmonizing data-driven insights with brand guidelines and aesthetics to create effective site strategies.
Accountabilites
- Create, manage and deliver site merchandising strategies for Lovepop.com to achieve revenue targets, and deliver optimal site experience with a consideration for customer behavior, brand aesthetics, seasonality, and inventory availability.
- With a strong understanding of different user segments, optimize end-to-end purchase journey, including homepage, collection pages, product detail pages, and landing pages.
- Develop and deliver merchandising execution plans for new product launches, promotions, and other brand initiatives tailored to both new and returning customers.
- Manage the overseas team who is responsible for the day-to-day site merchandising tasks such as product onboarding and offboarding, collection page creation, product taxonomy and tagging.
- Leverage site analytics to monitor performance and continuously optimize product placement, site navigation and discoverability (homepage, collections pages, navigation, promotions, product pages) to improve customer experience, maximize conversion and achieve revenue targets.
- Responsible for execution of all SEO on-page optimizations for eCommerce pages in partnership with Growth team leadership.
- Partner with Product, Marketing, Customer Experience and Operations teams to improve overall site experience and navigation.
- Collaborate with Engineering, UX/UI, Data and retention teams on personalization roadmaps; including product personalization experiences as well as behavior based personalized site experiences.
- Ensure all site assets (images, copy, UGC) are aligned with available brand guidelines.
- Continuously optimize processes to improve efficiency and team output.
Qualifications
- 5+ years’ experience in site merchandising or digital merchandising for an e-commerce website including product onboarding/offboarding, product launches, promotions, web experimentation, optimization of product and/or collection pages, and site operations.
- Demonstrated experience in conversion rate optimization through web analytics, site operations, and web experimentation.
- Knowledge of Shopify Platform, and experience with onsite personalization is a strong plus.
- Previous experience building & leading digital merchandising strategy for a brand with over 1,000 active SKUs.
- Proficient in data analysis and extracting actionable insights, influencing decisions across cross-functional teams.
- Experience with working effectively with digital product, engineering and data teams.
- Ability to clearly and effectively communicate design ideas, and solutions to cross-functional partners.
- Demonstrated ability to prioritize and meet deadlines in a fast-paced environment.
Lovepop Values
Engineering: Curiosity to discover how the world works
Hunger: Desire to take on more than is expected
Magic: Delivering unexpected experiences
Connection: Building relationships with each other