Paid Social Marketing Manager
Lovepop
Marketing & Communications
Remote
Posted on Tuesday, July 2, 2024
About Lovepop
Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue. Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments. Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.
About the Role
Lovepop is seeking a talented Paid Social Marketing Manager to lead our creative and advertising initiatives across paid social channels. Reporting directly to the Director of Growth, this role is pivotal in driving revenue growth through a comprehensive, cross-functional approach. You will collaborate closely with teams in creative, product, analytics, and technology to optimize the entire customer journey—from initial ad exposure to conversion and beyond.
Accountabilities
- Channel Management & Ownership: Develop and execute on customer growth and retention strategy across paid channels including, but not limited to: Facebook, Instagram, and TikTok
- Team Collaboration: Collaborate cross-functionally with teams like creative, product, tech, and more to identify new testing opportunities that will drive measurable results (landing pages, product launches, promos, etc.)
- Budget Planning: Own channel-level performance forecasting and budget planning
- Creative Experimentation: Own channel-level creative experimentation in close partnership with the creative team to develop impactful concepts for testing and growth
- User-first Mentality: Understand user motivations, insights, and bring that into channel and messaging strategy and tactics.
- Partnerships: Manage partnerships with ad platform representatives and vendors to empower our marketing efforts
- Reporting: Proactively monitor and analyze marketing performance, competitive landscape, and marketplace trends and report performance regularly to stakeholders
- Actionable Insights: Provide actionable insights on creative performance and product performance to stakeholders
Qualifications
- 3+ years of experience in performance marketing, specifically across paid social channels (and ideally other digital and offline channels)
- Expert in Meta bidding, targeting and optimization, with hands-on experience running campaigns and running large-scale acquisition programs (experience with other paid social marketing channels like Pinterest, TikTok, etc. strongly preferred)
- Proven track record in scaling growth through creative first approach
- Strong analytical skills and ability to interpret data to make informed decisions
- Excel in strategic prioritization and decision making; effectively balance long term business goals with short term needs
- Excellent written and verbal communication skills
- Excellent project management skills and cross functional collaboration
Lovepop Values
Engineering: Curiosity to discover how the world works
Hunger: Desire to take on more than is expected
Magic: Delivering unexpected experiences
Connection: Building relationships with each other