Performance Marketing Lead
Easyship
This job is no longer accepting applications
See open jobs at Easyship.See open jobs similar to "Performance Marketing Lead" One Way Ventures.Easyship is revolutionizing logistics for eCommerce. With our all-in-one cloud based shipping software, businesses of all shapes and sizes have the tools needed to scale globally. At Easyship we believe in accelerating borderless commerce. We’re proud that a diversity of small business owners, crowdfunding campaigns, and global brands trust Easyship as their gateway to the world.
Role: Performance Marketing Lead
Location: Bangalore, India (Onsite)
Reports To: Head of Marketing (London, UK)
Key Relationships: Global Marketing Team (paid media, SEO, copywriters, designers)
Job Purpose: This is a prime opportunity for an ambitious marketer to join a fast-paced, hyper-growth business with a global presence, strong product suite, and multiple audience segments. We are looking for someone with an agile, data-driven mindset to help structure and optimize our day-to-day media buying, campaign management, experimentation framework and landing page optimization to maximize conversions and revenue growth.
What you'll do:
- Lead the day-to-day creation, execution, and optimization of paid search, paid social, and display campaigns to increase Marketing Qualified Leads (MQLs) at a scalable Cost Per Acquisition (tCPA), resulting in pipeline and revenue growth.
- Deliver channel-specific action plans for optimal account structure, including campaigns, account goals, bid strategies, offline conversion tracking, keyword management, budget pacing, ad groups and individual ad-level optimizations.
- Plan, bid and manage the daily media budget, ensuring the efficient allocation of funds across campaigns based on performance data and conversion targets.
- Utilize analytics tools to monitor, adjust, and report on campaign performance daily, focused on core marketing OKRs/KPIs, while also generating insights for future campaign recommendations to compound performance improvements over time.
- Ability to implement experiments and continually test and optimize with clearly planned and documented data-driven testing frameworks (including A/B testing).
- Strong understanding of modern conversion rate optimization (CRO) principles, focused on maximizing landing page conversion rates, lead qualification and quality.
- Leverage technology, AI and other tools to enhance marketing effectiveness and efficiency and reduce administrative or repetitive tasks.
- Always be learning: stay-up-date on the latest Advertising updates, consumer research, competitor trends and industry best practices to continually test, learn and optimize activities.
Who you are:
- Excellent written and verbal communication skills
- Excellent time management and organizational skills
- Strong knowledge of paid media channels (Google Ads, Bing, Meta, LinkedIn, etc)
- 3+ years of experience in paid media and performance marketing
- Strong copywriting and analytical skills with a keen eye for detail
- Self-starter with a high level of initiative and the ability to self-manage
What you'll get:
- Competitive Equity Package: Earn more than just a competitive salary. Receive equity shares to gain wealth as the company grows.
- Gym & Wellness Reimbursement: Training for a big race? Don't sweat it. We offer gym reimbursement for all employees.
- Generous Vacation Policy: We think time off is essential… and we encourage it!
- 4 weeks of 'Work from Anywhere': Whether you're working from the beautiful beaches in the Bahamas or by the fireplace on your ski trip in Switzerland - just make sure to send us a picture!
- Professional Development: We're here to help you hit your career goals to help get you where you want to be.
- Company issued laptop: Who wants to work from their personal laptop? Let's keep work and personal life separate!
- Unlimited Coffee, Drinks & Healthy Snacks: Because we love spoiling our team!
Headquartered in London with offices in New York, Hong Kong, Singapore, Melbourne, Toronto, Taipei & Bengaluru – our team is global and growing. We encourage you to apply if a challenge excites you. Come and join the Easyship team!
This job is no longer accepting applications
See open jobs at Easyship.See open jobs similar to "Performance Marketing Lead" One Way Ventures.