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Director of Marketing

Easyship

Easyship

Marketing & Communications
London, UK
Posted on Tuesday, July 11, 2023

Easyship is revolutionizing logistics for eCommerce. With our all-in-one cloud based shipping software, businesses of all shapes and sizes have the tools needed to scale globally. At Easyship we believe in accelerating borderless commerce. We’re proud that a diversity of small business owners, crowdfunding campaigns, and global brands trust Easyship as their gateway to the world. To learn more about us click here.

Job Title: Director of Marketing
Reports to: Founders
Location: London - Hybrid 3 days from office and 2 days from home

Job Purpose:
We are seeking an experienced Director of Marketing who will play a leading role in helping Easyship grow. You will be at the forefront of designing and delivering impactful strategy that supports our growth through marketing programs. This role will be responsible for filling the top of the funnel with qualified leads, while continuously developing new inbound / outbound tactics and tracking program effectiveness. In addition to these responsibilities you will also be managing our social channels, ongoing website optimization and marketing related initiatives. You will be a trusted leader within the business and be the go to person with everything marketing related.

What you’ll do:

  • Drive the marketing team forward by building a robust strategy of success and have a data driven approach to decision making.
  • Be a natural leader and continuously look to develop the team and motivate them to succeed.
  • Develop and execute the marketing plan across all channels (paid search, organic, social, direct mail).
  • Work closely with other teams (product, design, sales) to make sure we keep improving the lifecycle experience for our customers
  • Analyse data, budgets, and performance, to make sure we remain efficient.
  • Analyse KPIs related to marketing performance, media results, and promotional campaign results to forecast potential revenue tied to marketing efforts.
  • Partner closely with product, design, and sales teams to integrate customer marketing programs into all customer touchpoints.
  • Work closely with C-Level Executives to achieve quarterly and annual goals.
  • Take project from concept to test and implement, while providing reporting to the team on program performance
  • Track and report on success of marketing campaigns and lead generation metrics such as MQL, SQL, and top of funnel metrics using tools such as Google Analytics

Who you are:

  • A creative thought-leader biased towards action. Big-thinking is not enough for you. You are hands on and take action to see your ideas move forward
  • Extensive experience in a marketing role at a high B2B growth company or early stage startup
  • Experienced with SaaS eCommerce
  • Has led marketing teams in high growth companies (100 - 2,000 employees) and achieved ARR between $10M and $100M
  • Have managed a substantial marketing budget of $10M+.
  • Strong track record of creating successful inbound / outbound marketing campaigns, sourcing leads and running multichannel marketing campaigns
  • Experience with Hubspot, Google Ads, LinkedIn Ads, Facebook Ads, SEO, SEM and prospecting platforms
  • Consultant Experience would be desirable

What you’ll get:

  • Competitive Equity Package: Earn more than just a competitive salary. Receive equity shares to gain wealth as the company grows.
  • Dental Insurance: Your health and well-being is important to us!
  • Gym & Wellness Reimbursement: Training for a big race? Don’t sweat it. We offer gym reimbursement for all employees.
  • Generous Vacation Policy: We think time off is essential… and we encourage it!
  • Duvet Day: Perfect for those cold winter days, when you don’t want to escape the warmth of your bed!
  • Mental Health Day: You deserve a day off! A chance to recharge and enjoy ‘Me Time’
  • 4 weeks of ‘Work from Anywhere’: Whether you’re working from the beautiful beaches in the Bahamas or by the fireplace on your ski trip in Switzerland - just make sure to send us a picture!
  • Professional Development: We’re here to help you hit your career goals to help get you where you want to be.
  • Company issued laptop: Who wants to work from their personal laptop? Let’s keep work and personal life separate!
  • Unlimited Coffee, Drinks & Healthy Snacks: Because we love spoiling our team!
  • Free Bicycles - We provide free cycles for employees, whether its a bike ride for exercise or to grab lunch!
  • Flexible Working: We offer you an autonomous environment to perform at your highest level!

Headquartered in London with offices in New York, Hong Kong, Singapore, Melbourne, Toronto, and Taipei – our team is global and growing. We encourage you to apply if a challenge excites you. Come and join the Easyship team!

Get to know our marketing through the eyes of Chris Henderson, our Head of Business Intelligence.