Founding Account Executive/GTM

📍 NYC (Hybrid) | Early-Stage Fintech | Credit Union / Bank Focus

🎯 The Role

We’re looking for a Founding Account Executive to help build Debbie’s financial-institution sales motion from the ground up.

This is not a “run the playbook” role — you’ll help write it. You’ll own deals end-to-end, work directly with the founders, and shape how Debbie sells into credit unions and banks as we scale.

If you’ve sold into credit unions, banks, fintech partnerships, or financial infrastructure, and want real ownership at an early-stage company, this role is for you.

🏅Who we are:

Debbie is the first rewards platform for financial wellness, where users can earn cashback for paying off debt and saving. We partner with banks to help them acquire new young consumers as well as engage their existing members. As featured in Forbes, American Banker, CNN and more.

• We are a seed-stage company and have raised $5.5m from over 10 reputable VCs

• We have 11 live customers and are growing quickly to onboard more

• A team of 12 hustlers with deep industry experience

• Today we have teams in NYC and Tel Aviv.

• LinkedIn | Instagram | X | TikTok

🧠 What We’re Looking For

• 3–5 years of B2B sales experience, ideally selling to:

  • Credit unions

  • Banks

  • Fintech / financial infrastructure

• Proven ability to run a full sales cycle (discovery → close)

• Strong executive-level communication skills

• Analytical and data-driven mindset (pricing, ROI, KPIs)

• Highly organized, proactive, and comfortable in ambiguity

• Excited to build — not just execute — a sales function

🛠️ Responsibilities

• Own the full sales cycle with credit unions and banks

• Run discovery, demos, pricing conversations, and closing

• Partner closely with founders on:

  • Sales strategy & ICP definition

  • Pitch refinement and objection handling

  • Pricing and packaging

• Collaborate with Partner Success on smooth handoffs post-close

• Help create and refine:

  • Sales decks

  • ROI models

  • Case studies and proof points

• Represent Debbie at industry conferences and FI events

🚀 What We’re Offering

• Base salary: $100K–$130K

• Uncapped commission ($160K–$170K OTE)

• Meaningful equity in a high-growth fintech

• Direct access to founders and leadership

• Clear growth path toward Senior AE → Head of Sales / CRO

• Hybrid work environment (NYC & TLV offices)

• Flexible schedule and early-stage autonomy

Bonus: New employees are exempt from NY State income tax through the STARTUP-NY program